Rezultra®
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One dashboard your finance team actually trusts

The dashboard nobody believes is a data-trust problem, not a design problem. Whether it runs on GA4, Adobe Analytics or a product analytics tool, we fix the pipe before we touch the chart — then reconcile every platform against real revenue.

Request a tracking audit
What's included

Measurement that survives scrutiny

Answers to Data Trust
The stack

Tools we work with

Your stack, not ours

We work with the tools you already have and only suggest changing one when it is the reason the numbers can't be trusted.

How it works

How measurement gets rebuilt

Stage one

Tracking audit

Every tag, event and conversion checked against what the business actually counts.

Stage two

Rebuild the pipeline

Server-side tagging, consent and event schema implemented properly.

Stage three

Reconcile

Platform numbers reconciled against finance revenue, with the gaps explained.

Stage four

Compound

Ongoing QA, anomaly alerting and incrementality tests as spend scales.

Who it's for

Built for teams arguing about whose number is right

Businesses where GA4 and the ad platforms disagree, teams that lost signal after iOS changes, and leadership that cannot get one revenue number everyone accepts.

  • →
    Disagreeing dashboards — where GA4 and Meta never reconcile
  • →
    Post-iOS accounts — that lost conversion signal and never recovered it
  • →
    Regulated markets — needing consent-compliant measurement that still works
  • →
    Leadership — who want one number, not four opinions
In one line
Optimising on broken data is how budgets disappear quietly — and it is the most common thing we find.

Part of Full Funnel Marketing — the same practice, sequenced with the other seven against one revenue number.

FAQ

Common questions

Which analytics tools do you work with?
GA4 and Adobe Analytics for web analytics, Mixpanel and Amplitude for product analytics, Google Tag Manager (including server-side tagging) and the Meta Conversions API for collection, and BigQuery and Looker Studio for reporting, joined with your CRM and marketplace data. We work with the stack you have rather than replacing it by default.
Why do GA4 and Meta never match?
They answer different questions — Meta counts views and clicks in its own window, GA4 counts the last non-direct click. A gap is normal; a very large one usually means a tracking fault.
What does server-side tagging actually fix?
It recovers measurement signal lost to browser restrictions and blockers, and gives you control over what data leaves your site.
What is the difference between multi-touch attribution and marketing-mix modelling?
Multi-touch attribution shares the credit for each conversion across the tracked touchpoints that led to it. Marketing-mix modelling works from total spend and sales over time, so it can account for channels that can't be tracked click by click, such as offline, TV and brand activity. Larger budgets usually benefit from both, checked against incrementality tests.
Can we stay compliant and still measure?
Yes — Consent Mode v2 plus modelled conversions keeps measurement usable within consent limits. That is the implementation, not an afterthought.
Start here

Find out which of your numbers you can trust

Start with a free growth audit — funnel, media mix and analytics reviewed, with a prioritised 90-day plan.

Request the audit