Marketplace growth managed against margin
Listing optimisation, retail media and content strategy across Amazon and leading regional marketplaces — run against contribution margin rather than vanity gross sales.
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The full marketplace operating picture
Listing Optimisation — Titles, bullets, backend keywords and A+ content built for marketplace search and conversion.
Retail Media — Sponsored Products, Brands and Display managed to ACoS and TACoS targets that protect margin.
Content & Creative — Imagery, infographics and video that answer buyer objections on the product page itself.
Catalogue & Variations — Clean parentage, variation structure and category placement so products are findable.
Reviews & Reputation — Compliant review generation and issue monitoring to protect rating and Buy Box position.
Margin Reporting — Fees, ad spend, returns and storage netted out — so you see real profit, not gross revenue.
How it works
The marketplace loop
Account & catalogue audit
Listings, keyword coverage, ad structure and true unit economics assessed.
Fix the listings
Content, images and catalogue structure corrected before spending on traffic.
Scale retail media
Structured campaigns and bid management expanded against margin targets.
Defend & compound
Share of voice, reviews and Buy Box monitored; learnings fed back into listings.
For brands where marketplaces are a real revenue line
D2C and consumer brands already selling on Amazon or regional marketplaces, businesses launching onto them, and sellers whose gross sales look healthy while profit does not.
D2C brands — scaling an existing marketplace channel
Manufacturers — launching direct onto marketplaces
Sellers — with strong revenue but thin margin
Teams — managing listings without a clear ad strategy
Gross sales on a marketplace flatter everyone. Contribution margin is the number that decides whether the channel is worth running.
FAQ
Common questions
Which marketplaces do you work with?
Amazon primarily, alongside leading regional marketplaces relevant to your category and geography.
Do you handle listings as well as ads?
Yes, and deliberately in that order. Driving paid traffic to a weak listing is the fastest way to lose money on a marketplace.
How is this different from an Amazon agency?
We manage the channel inside your wider growth picture — so marketplace spend is judged against your other channels, not in isolation.
What reporting do we get?
Margin-level reporting: fees, ad spend, returns and storage netted out, alongside rank, share of voice and Buy Box health.