Turn first-time buyers into repeat revenue
A lift in repeat rate usually beats another acquisition campaign, at a fraction of the cost. We build lifecycle journeys around what customers actually do — not one blast to everyone.
Request a lifecycle auditWhat's included
Lifecycle, engineered
- 01Journey Design — Flows for the moments most brands skip, not just welcome and abandoned cart.
- 02Segmentation — Behaviour and value-based segments instead of emailing the whole list.
- 03WhatsApp Marketing — Built to stay compliant in India, not just to convert.
- 04Email & SMS — Deliverability, cadence and creative treated as one system.
- 05Win-back — Dormant-customer campaigns designed to read as useful, not as another discount.
- 06LTV Reporting — Repeat rate, cohort value and payback — the numbers retention is judged on.
How it works
How lifecycle gets built
Data & cohort audit
What your list is worth, who repeats, and where customers quietly go dormant.
Fix the foundations
Deliverability, consent, data hygiene and platform setup repaired first.
Launch the journeys
Core flows built and instrumented, then expanded by lifecycle stage.
Compound
Continuous testing on subject, timing and offer, reviewed against cohort value.
Built for businesses with more customers than they are using
Brands with a large dormant list, subscription and repeat-purchase businesses, and teams whose retention currently amounts to a monthly newsletter.
- →E-commerce brands — with a list they have never properly segmented
- →Repeat-purchase — categories where reorder timing is predictable
- →Subscription — businesses fighting churn at a specific cycle
- →Teams — whose retention is one newsletter and a discount code
Acquiring a customer is the expensive part. Most brands stop optimising the moment it gets cheap.
Part of Full Funnel Marketing — the same practice, sequenced with the other seven against one revenue number.
FAQ
Common questions
Which platforms do you work in?
The major email and lifecycle platforms, plus WhatsApp Business. Platform choice follows your data and catalogue, not a partnership we happen to hold.
Is WhatsApp marketing compliant in India?
It can be, with proper opt-in, template approval and frequency discipline — which is exactly why it is built into the journey design rather than bolted on.
How is this measured?
Repeat rate, cohort value and revenue per recipient, reconciled against total business revenue — not open rates.