CRM & lifecycle marketing that turns buyers into repeat revenue
Email, WhatsApp, SMS and push — orchestrated around real lifecycle stages, so one-time buyers become repeat customers and dormant lists become pipeline.
Request an auditWhat's included
Retention, engineered like acquisition
Lifecycle Mapping — Your customer journey mapped into stages, triggers and revenue moments.
Email Programs — Welcome, browse, cart, post-purchase and winback flows.
WhatsApp & SMS — High-attention channels used with restraint and relevance.
Segmentation — AI-driven segments by behaviour, value and lifecycle stage.
Deliverability & Data — Sender reputation, list hygiene and integrations done right.
Revenue Attribution — Repeat rate, LTV, revenue per subscriber.
How it works
The lifecycle loop
Lifecycle audit
Current flows, segmentation, deliverability and revenue leakage assessed.
Journey design
Priority journeys designed around the biggest revenue moments.
Build & automate
Flows built, integrated and QA'd across every channel.
Optimise & expand
Continuous testing; new journeys added by ROI.
For brands sitting on an underworked customer base
E-commerce and D2C brands with repeat-purchase potential, subscription businesses fighting churn, and any company whose list outgrew its retention revenue.
D2C brands — where repeat rate decides profitability
Subscription businesses — reducing churn
Brands — with large, under-mailed lists
Teams — that acquired customers but never built retention
A 10% lift in repeat rate is often worth more than a 30% increase in ad budget.
FAQ
Common questions
Which platforms do you work with?
Klaviyo, Braze, MoEngage, WebEngage, HubSpot and WhatsApp Business API providers.
Is WhatsApp marketing effective?
Used with relevance, it delivers exceptional response rates in India — used carelessly, it burns trust.
How do you measure success?
Repeat purchase rate, revenue per subscriber, and LTV movement against a pre-engagement baseline.